Case Study: Wadi Degla Developments boosts organic traffic and enquiries with Road9 Media SEO

Wadi Degla Developments grows organic traffic 19% with Road9 Media

Wadi Degla Developments, a major real-estate developer in Egypt, faced the challenge of expanding its online visibility beyond its strong brand name. Potential buyers were searching for properties by location and type rather than by developer, creating a significant organic search opportunity. To connect these high-intent searches with its portfolio, Wadi Degla Developments partnered with Road9 Media for a continuous SEO and content optimization program.

Road9 Media implemented a comprehensive solution that included restructuring the website's search hierarchy, optimizing all project pages, and creating a search-led content plan targeting key locations and property types. They also applied Generative Engine Optimization (GEO) principles for AI-search readiness and provided ongoing technical SEO governance. As a result, Road9 helped the client achieve a 19% growth in organic traffic, rank for over 12 new keywords in Google's top 10, and increase conversions by 31.2%, generating 79 additional enquiries over a six-month period.

Wadi Degla Developments