Case Study: MAFI creates a clear product-discovery experience with Road9 Media

MAFI unifies web, AI assistant and kiosk with Road9 Media

The customer, mafi, a company with a complex agri-food portfolio, needed to transform its dense corporate catalogue into a clear digital experience that would help buyers distinguish between closely related products and access technical information easily. Road9 Media was engaged to create a scalable product-discovery solution encompassing a corporate website, a detailed catalogue, an AI assistant, and an exhibition kiosk.

Road9 Media designed and developed a unified digital experience with a clear product architecture, multiple discovery routes like filters and search, and a custom AI assistant. The solution extended mafi's brand into a functional digital language that improved product recognition and streamlined the buyer's journey. This was successfully deployed across the web and a standalone exhibition kiosk, making mafi's information significantly easier to discover, understand, and act upon.

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