Case Study: Contact Financial Holding boosts organic and AI-search visibility with Road9 Media

Contact Financial Holding reaches 18,000+ monthly organic clicks with Road9 Media

Contact Financial Holding, one of Egypt's largest financial-service ecosystems, faced the challenge of building sustained organic search visibility across its diverse range of products and its insurance subsidiaries, Sarwa Insurance and Sarwa Life. The goal was to help customers discover the right product from hundreds of possible search queries rather than just ranking a single homepage. They partnered with Road9 Media for a continuous SEO and GEO (Generative Engine Optimization) program.

Road9 Media implemented a comprehensive solution that included building a technical SEO foundation, mapping search intent to products, and creating optimized content to build topical authority. This continuous program resulted in over 18,000 monthly organic clicks, with 329 keywords ranking in Google's top three positions. The work also secured leading visibility in both traditional organic results and AI Overviews, establishing long-term search authority for the Contact group.

Contact Financial Holding