Case Study: Northern Ireland attracts 25,000 visitors to the 2023 World Sheepdog Trials with RNN Communications

Northern Ireland drives 25,000 visitors with RNN Communications

RNN Communications partnered with Northern Ireland to address the challenge of promoting the 2023 World Sheepdog Trials. The goal was to elevate the profile of this major event, drive visitor numbers, and reignite public interest in traditional sheepdog handling.

RNN Communications implemented a multi-faceted campaign that included a national launch, targeted regional press releases, broadcast interviews, and a PPC campaign. The results were outstanding, with 25,000 attendees far exceeding the target. The campaign achieved a reach of over 45 million, generated 210 media pieces, and successfully included the venue in all coverage.