Case Study: Muffin Break Launches Belfast Kiosk with RNN Communications

Muffin Break launches Belfast kiosk in 24 hours with RNN Communications

RNN Communications was engaged by Muffin Break, an Australian-owned bakery cafe chain, to launch and promote its new grab-and-go kiosk concept at a shopping centre in Belfast. The challenge was to generate significant local awareness for the opening and drive customer traffic to the new venture.

RNN Communications implemented a multi-faceted solution that included client coordination, a tailored news release, a radio advertising campaign, in-store sampling, and professional photography. The results included national media coverage, a successful two-week radio campaign, and hundreds of shoppers sampled during the opening weekend, successfully establishing Muffin Break's new presence.

Muffin Break