Case Study: McCalls of Lisburn celebrates 70 years and boosts regional visibility with RNN Communications

McCalls of Lisburn celebrates 70 years with RNN Communications and reaches 366,800 readers

RNN Communications was approached by McCalls of Lisburn, a family-run menswear retailer, to create and manage a media relations campaign celebrating the company's 70th anniversary. The challenge was to showcase the brand's rich heritage and future direction to both new and established audiences across regional and trade media.

RNN Communications developed a business-focused press release and professional photography to tell the McCalls story. They secured media opportunities throughout the anniversary month, which resulted in 10 total pieces of coverage and a combined readership of 366,800. The campaign successfully generated sustained coverage in key regional and trade titles for the vendor.

McCalls of Lisburn