Case Study: Kingspan supports grassroots sport across Ireland with RNN Communications

Kingspan reaches 488,707 with RNN Communications for Kickstart Sports Fund

Kingspan sought to support grassroots athletes across Ireland by launching the Kingspan Kickstart Sports Fund. Their challenge was to develop a communications campaign that would successfully launch the fund, raise its profile to encourage applications, and convey their commitment to local athletes. RNN Communications was engaged to develop this integrated PR and comms campaign.

RNN Communications implemented a multi-faceted solution that included a high-profile launch with sports stars, targeted stakeholder outreach, and tailored regional press engagement. The results were significant, with the campaign achieving a reach of 488,707 across media and over 90,500 on social media. Most importantly, the fund received thousands of applications and has funded hundreds of athletes to date, creating a lasting community impact.

Kingspan