Case Study: Jamaica Blue boosts Belfast store launch awareness with RNN Communications

Jamaica Blue reaches 2.25 million with RNN Communications

The customer Jamaica Blue engaged RNN Communications to help build its brand in Northern Ireland and publicize the opening of its new flagship store in Belfast's city centre. The challenge was to raise awareness of the new location and position Jamaica Blue as a top choice for brunch and lunch among locals, workers, and visitors.

RNN Communications implemented a multi-platform marketing plan that included media relations, launch photography, radio promotions, and targeted leaflet drops. The results were significant, with coverage in three national newspapers and a Sunday newspaper, plus news shared on national radio stations. The vendor secured 14 pieces of national media coverage, achieving a total campaign reach of over 2.25 million.

Jamaica Blue