Case Study: Gala Retail strengthens community engagement with RNN Communications

Gala Retail boosts Special Olympics engagement with RNN Communications, reaching 46% of shoppers

Gala Retail, one of Ireland's most progressive convenience retail groups, sought to reinforce its commitment to Irish communities and expand its long-standing platinum sponsorship of Special Olympics Ireland. Their challenge was to encourage consumer engagement, support Team Ireland, and create original content to bring the message back to its customers. RNN Communications was engaged to develop a strategic solution.

RNN Communications implemented a multi-faceted solution that included sponsoring Team Ireland at the World Summer Games, launching the 'Gala Gifts for Clubs' initiative, and creating a 'Green Army' of supporters with branded merchandise. The results were significant, with independent research showing 46% of Gala shoppers were aware of the sponsorship. The campaign achieved a press reach surpassing 3 million and generated over 400,000 views for the created #GalaSpecialMoments content, making it the best-known of all Gala's marketing activations.

Gala Retail