Case Study: Gala Retail boosts brand awareness with RNN Communications

Gala Retail boosts national reach with RNN Communications through 3 weeks on Ireland AM

Gala Retail, an Irish retail group, tasked RNN Communications with increasing its brand recognition beyond its physical stores. The challenge was to branch into new media platforms with a fresh, community-rooted concept that would also showcase Gala's in-store bakery range.

RNN Communications created and executed a multi-layered campaign called Ireland’s Best Baker, a nationwide search for home bakers in partnership with Virgin Media Television. The solution included branding, a PR launch, celebrity support, and a live final event. The campaign resulted in massive national media reach, significant social media traction, and successful in-store activation, providing Gala Retail with an ownable format that substantially increased brand awareness.

Gala Retail