Case Study: Food Co celebrates 100 store openings with RNN Communications

Food Co celebrates 100 store openings and earns 1M+ reach with RNN Communications

Food Co, the company behind the Jamaica Blue and Muffin Break café brands, faced the challenge of transforming the routine opening of its 100th UK store into a significant milestone that would generate meaningful media coverage. To celebrate this landmark moment and reinforce its growth story, it engaged its retained PR agency, RNN Communications, for a media relations campaign.

RNN Communications developed a campaign centered on the significance of the 100th store. The solution targeted both local and national trade media, generating coverage with a combined reach of over one million readers. The results included strong engagement on LinkedIn and the creation of a highlight showreel to serve as a lasting asset for the brand.

Food Co