Case Study: DFI Beds grows TikTok followers and views with RNN Communications

DFI Beds reaches 5,000 followers in one year with RNN Communications

The customer DFI Beds faced the challenge of establishing a social media presence on TikTok to engage with 18-35 year-olds in Ireland, with the initial goal of reaching 4,000 followers and 50,000 views to ultimately drive website sales. RNN Communications was engaged to develop a strategy for this new channel.

RNN Communications implemented a fluid TikTok strategy that tested various content approaches, including celebrity collaborations and working with content creators. They diverted all social media spend to support the launch. As a result, they exceeded their follower goal by reaching over 5,000 followers and achieved a top video with 105,100 views, significantly surpassing their initial targets.

DFI Beds