Case Study: DFI Beds becomes the LGFA’s first-ever sleep partner with RNN Communications

DFI Beds reaches 200,000 members with RNN Communications

DFI Beds, a leading Irish bed manufacturer, wanted to move beyond traditional retail marketing to create a genuine connection with its core audience of women aged 25-45. The company engaged RNN Communications to build a new promotional avenue in the Irish market.

RNN Communications secured a landmark two-year sponsorship partnership for DFI Beds with the Ladies Gaelic Football Association (LGFA), making it the association's first-ever sleep partner. This solution provided direct access to over 200,000 members, category exclusivity, and a high-profile launch event. The partnership gave DFI Beds an ongoing platform to promote its products and a continuous stream of original content linking sleep with athletic performance.

DFI Beds