Case Study: Children’s Heartbeat Trust raises awareness and launches Northern Ireland’s first children’s ambulance with RNN Communications

Children’s Heartbeat Trust boosts social engagement 82% with RNN Communications

The Children’s Heartbeat Trust partnered with RNN Communications to raise awareness of its work and to launch Northern Ireland's first children's ambulance. The challenge was to raise the charity's profile, create public understanding of children's heart conditions, and secure significant media coverage for the new service.

RNN Communications executed a targeted media strategy that included stakeholder mapping and pitching regional stories. The solution secured blanket broadcast coverage on national radio and TV, front-page tabloid features, and regional coverage in every county. The campaign reached over five million people and increased the charity's social media engagement by 82%.

Children’s Heartbeat Trust