Case Study: Bazooka Candy boosts Brentford FC sponsorship engagement with RNN Communications

Bazooka Candy launches Sweet Seats with RNN Communications and drives thousands of entries

Bazooka Candy challenged RNN Communications to maximize its sponsorship of Brentford Football Club and create a standout consumer promotion to drive engagement and elevate its UK market presence. The goal was to develop a high-impact campaign with a headline prize of sending winners to a Premier League match.

RNN Communications created the "Sweet Seats" consumer promotion, managing it end-to-end. The solution included a CGI execution featuring the brand's mascot, a dedicated microsite, and amplification across social and influencer channels. The results included thousands of competition entries, strong digital engagement, and the successful replication of the campaign concept for another market.

Bazooka Candy