Case Study: Bazooka Candy Brands boosts product trial and awareness with RNN Communications

Bazooka Candy Brands reaches 35,000 consumers with RNN Communications

Bazooka Candy Brands engaged RNN Communications to run a summer campaign in Ireland aimed at driving product trial and increasing brand awareness. The challenge was to reach family audiences through both in-person experiences and online engagement.

RNN Communications developed a solution involving sampling activations at high-footfall locations, supported by a custom 3D installation, and an influencer campaign. The sampling reached 35,000 consumers, with Emerald Park identified as a top performer. Partnering with 60 influencers, RNN extended the campaign's online reach to over 200,000 social media accounts, generating strong engagement and positive sentiment.

Bazooka candy brands