Case Study: Air Ambulance NI inspires nationwide support with RNN Communications

Air Ambulance NI secures 5,000+ emergency call outs coverage with RNN Communications

Air Ambulance NI, a vital helicopter emergency medical service charity, faced the significant challenge of launching a public fundraising campaign to purchase its first helicopter. The brief was both creatively and strategically demanding, requiring a campaign to capture the imagination of the nation and inspire donations. The charity appointed RNN Communications to lead the full communications and PR campaign for this major milestone.

RNN Communications developed and managed the entire campaign, including creating the campaign name, messaging framework, event concept, and all press and social media content. The solution was a tightly managed campaign designed for maximum emotional impact and public engagement while keeping costs to a minimum. The results included blanket coverage across local and national media, including front-page features and television news spots, successfully driving awareness and inspiring donations to build a lasting supporter base.

Air Ambulance NI