Case Study: Summerstar Tourist Parks doubles direct bookings with RMS Cloud

How multi-park group Summerstar is successfully driving direct bookings and increasing revenue across their 10 parks

Summerstar Tourist Parks, a network of 10 family-friendly holiday parks in Western Australia, needed a way to centralize operations, improve guest communication, and increase direct bookings. Before implementing RMS Cloud, the team lacked a cloud-based system for real-time management, struggled to consolidate finances across locations, and had direct bookings at just 15% of total reservations.

RMS Cloud implemented its enterprise property management solution for campgrounds and holiday parks, including a cloud-based PMS, booking engine, and reporting tools. The result was a single centralized platform across all 10 parks, with direct bookings doubling from 15% to 30% and some parks seeing up to a 200% increase in online bookings.

Summerstar Tourist Parks

James Corbitt

Director