Case Study: Walker & Dunlop builds media visibility and thought leadership with RMR & Associates

Walker & Dunlop boosts media presence over several years with RMR & Associates

Walker & Dunlop, a leading commercial real estate finance company, faced the challenge of increasing its profile with investors and industry leaders following its IPO. Their internal marketing team needed to extend its capabilities to build stronger media relationships and grow the company's overall share of voice. To meet this challenge, they partnered with vendor RMR & Associates for a media relations program.

RMR & Associates implemented a strategic 12-month media relations program that aggressively pursued scheduled media opportunities and secured authored articles for Walker & Dunlop's executives. The solution resulted in significant measurable success, including consistent media coverage in outlets like The Wall Street Journal and various trade publications. This positioned Walker & Dunlop as a thought leader and directly contributed to recognition as a leading expert in commercial real estate financing.

Walker & Dunlop