Case Study: USA Today boosts corporate demand for Decisionline with RMR & Associates

USA Today drives overwhelming demo demand with RMR & Associates in 3-stage campaign

USA Today, a national publication, faced the challenge of marketing its online news service, Decisionline, to corporate users with a sales staff of only two. They tasked the vendor, RMR & Associates, with finding the best approach to compete in a market dominated by The Wall Street Journal.

RMR & Associates designed and implemented a three-stage campaign using advertising, direct mail, and fulfillment, highlighted by a bold offer of free demos with no sales follow-up. The results were overwhelming demand, leading to many subscriptions and a winning marketing strategy. RMR won a national award for the campaign, and its success led USA Today to contract the vendor for an additional project in France.

USA Today