Case Study: The Public Interest Registry grows the .ORG community with RMR & Associates

The Public Interest Registry grows .ORG blog readership over 18 months with RMR & Associates

The Public Interest Registry, the organization that manages the global .ORG domain, needed assistance in creating a strategic framework to govern its existing social media activities. The customer required guidance on whether to adopt new platforms to further promote the .ORG brand and build upon its diverse community base. They engaged the vendor, RMR & Associates, for its marketing and PR expertise.

RMR & Associates developed and executed a comprehensive social media plan with the goal of positioning the customer as an expert and a connector within the global .ORG community. The vendor's initiatives, including a guest blogger program and a branded team blog, successfully cultivated "raving fans" who helped spread the .ORG message. This resulted in a measurable increase in blog readership and community participation, bolstering credibility and trust for the customer.

The Public Interest Registry