Case Study: Telogy Networks achieves VoIP market leadership with RMR & Associates

Telogy Networks reaches 72% VoIP market share with RMR & Associates

Telogy Networks, a provider of communications software, faced the challenge of establishing itself as a leader in the emerging VoIP market and keeping its products top-of-mind with developers. To build its reputation and market position, it engaged the vendor RMR & Associates for marketing and creative services.

RMR & Associates implemented a comprehensive solution involving a new corporate identity, collateral, and a multi-phased public relations strategy. This included press releases, trade shows, and educational seminars, which helped Telogy achieve a 72% market share and led to its acquisition by Texas Instruments. The vendor's continued work post-acquisition resulted in a highly successful product launch that achieved the best media relations results in Texas Instruments' history for a VoIP launch.

Telogy Networks