Case Study: Subway Development Corporation of Washington raises $1.3 million for the American Cancer Society with RMR & Associates

Subway Development Corporation of Washington raises $1.3 million for the American Cancer Society with RMR & Associates

The Subway Development Corporation of Washington (SDC), a major franchisee managing over 1,100 Subway restaurants, was passionate about raising significant funds for charitable causes, including the American Cancer Society. Their challenge was to effectively manage and promote large-scale fundraising efforts across their entire region. They engaged the vendor RMR & Associates for public relations support.

RMR & Associates provided comprehensive public relations support for SDC's outreach. This effort included promoting an annual charity golf tournament and in-store initiatives like the sale of pink ribbons. As a result, SDC raised $220,000 for the American Cancer Society in 2009 alone through the golf tournament, bringing their 12-year total to $1.3 million. The successful partnership with RMR & Associates helped SDC achieve a key philanthropic milestone.

Subway Development Corporation of Washington