RMR & Associates
35 Case Studies
A RMR & Associates Case Study
Smokey Glen Farm, a family-owned event venue, experienced a decrease in its corporate business and needed to modernize its image to better target that audience segment. They engaged the vendor RMR & Associates for marketing expertise to address this challenge.
RMR & Associates implemented a marketing communications program focused on the corporate market, revitalizing the venue's branding to emphasize its leadership in sustainability and its status as a premier event space. The results included features in major industry publications, a cost-savings media buy, and a lead generation email campaign that drove several new business opportunities.