Case Study: Montgomery County Department of Public Works boosts recycling awareness with RMR & Associates

Montgomery County Department of Public Works boosts recycling awareness toward 50% with RMR & Associates

The Montgomery County Department of Public Works faced the challenge of increasing awareness of its recycling program among businesses and residents. Their goal was to boost the recycling rate of materials from 30% to 50%. To address this, they partnered with vendor RMR & Associates for a marketing and awareness campaign.

RMR & Associates developed an integrated marketing solution using radio commercials, PSAs in English and Spanish, print ads, and transit media. Following the campaign, the county reported a favorable response and increased awareness for recycling issues, successfully reaching both the business and residential communities.

Montgomery County Department of Public Works