Case Study: iCore achieves rapid growth and acquisition with RMR & Associates

iCore sold to Vonage for $92 million with RMR & Associates

iCore, a networking and Voice over Private Internet (VoPI) company, needed to drive sales, introduce its new VoPI service, and increase brand awareness among small and medium-sized businesses. The company turned to vendor RMR & Associates to develop an integrated marketing communications program to address this challenge.

RMR & Associates implemented a comprehensive solution involving public relations, media outreach, and a redesign of iCore's website and sales collateral. This program successfully positioned iCore's executives as industry experts and dramatically increased the company's visibility, resulting in extensive media coverage and numerous industry awards. This immense growth and recognition culminated in iCore's acquisition by Vonage Holdings for $92 million.

iCore