Case Study: Alice Ferguson Foundation boosts Potomac Watershed Cleanup awareness and volunteer turnout with RMR & Associates

Alice Ferguson Foundation boosts watershed cleanup to 4,000 volunteers with RMR & Associates

The Alice Ferguson Foundation, a non-profit organization, faced the challenge of promoting its Annual Potomac Watershed Cleanup to raise awareness and participation amidst a crowded market. They engaged the vendor RMR & Associates to help overcome this challenge.

RMR & Associates implemented a marketing solution that included targeted outreach to secure media coverage, the design of promotional materials, and the development of content like PSAs. This strategy significantly increased interest and support for the cleanup. As a result, the event saw record-breaking volunteer turnout; in one year, 4,000 volunteers removed nearly 70 tons of trash from the watershed.

Alice Ferguson Foundation