Case Study: AARP Tax-Aide grows sponsor support and program awareness with RMR & Associates

AARP Tax-Aide grows to 1.5 million returns with RMR & Associates

The customer, AARP Tax-Aide, a major non-profit tax organization, faced the challenge of securing external sponsorship to fund and grow its program after years of primarily internal funding. To address this and increase awareness, they engaged the vendor RMR & Associates for assistance.

RMR & Associates created a comprehensive suite of marketing collateral, including a sponsor brochure, a detailed benefits letter, and recruitment advertisements. This strategy successfully raised the program's profile, enabling AARP to attract the necessary outside sponsors. As a result, the Tax-Aide program continued to grow, solidifying its position as the country's largest non-profit tax organization, which helps millions of Americans annually.

AARP Tax-Aide