Case Study: White Claw creates an immersive launch party with RMNG

White Claw launches Refrshr with RMNG and serves 3,096 cans at an immersive NYC experience

White Claw, a hard seltzer brand, challenged vendor RMNG to create a non-standard, immersive launch experience for its new line of Refrshr Iced Teas and Lemonades that would be more memorable than a typical party.

RMNG created an exclusive speakeasy by taking over a New York City bodega, complete with door guards, a password, and a maze. Partnering with entertainment groups, they hosted 125 guests who enjoyed 3,096 product samples amid custom branding, a DJ, and influencer appearances, generating a waitlist in the hundreds for the highly sought-after event.

White Claw