Case Study: Walmart drives regional engagement and 28.5K meals served with RMNG’s experiential tour

Walmart serves 28.5k meals with RMNG's Southeastern tour

The customer, Walmart, partnered with vendor RMNG to promote its new partnership with McClaren Farms across the Southeastern United States. The challenge was to create an engaging campaign to raise awareness of this new collaboration in a impactful way.

Vendor RMNG designed a custom in-real-life and digital program, deploying local food trucks with fabricated, immersive footprints to five different regions. The solution involved partnering with top-tier chefs to create a custom menu and a digital tool for locating the trucks. This campaign achieved a significant measurable impact, serving 28,500 meals at 87 unique community-driven locations.

Walmart