Case Study: State Farm boosts brand engagement at NBA All-Star Weekend with RMNG's PB&J Bar activation

State Farm anchors NBA All-Star activation with RMNG’s PB&J bar

The customer, State Farm, worked with the vendor RMNG to create an engaging brand activation. Their challenge was to develop a memorable and authentic marketing experience for attendees at the NBA All-Star Game in Charlotte, NC.

RMNG designed and fabricated a custom peanut butter and jelly bar shaped like a giant loaf of bread. This unique installation was the centerpiece of a State Farm-sponsored event, serving specially named menu items to facilitate direct brand interaction. The activation successfully anchored State Farm's presence at the venue, generating significant impressions and serving a large number of attendees.

State Farm