Case Study: NotCo drives nationwide plant-based sampling with RMNG experiential marketing

NotCo serves 11.6K samples in 4 months with RMNG

The customer, NotCo, aimed to increase awareness and trial of its plant-based milk products. They partnered with the vendor RMNG to execute a large-scale experiential marketing activation that would get samples directly into the hands of potential consumers across the United States.

RMNG implemented a national tour using custom activation trucks as mobile sampling stations in six major markets. They kept the approach simple and effective by teaming up with Rise coffee to provide lattes made with NotCo milk, facilitated by friendly brand ambassadors. This solution by RMNG was highly successful, resulting in 11,600 samples given away over a four-month tour and generating enthusiastic consumer feedback that directly led to purchase intent.

NotCo