Case Study: Klarna achieves 180+M impressions with RMNG experiential marketing

Klarna drives 180+M impressions with RMNG

Klarna, a financial technology company, partnered with vendor RMNG to extend its digital campaign into a live, physical Christmas shopping experience in Los Angeles. The challenge was to create an engaging real-world activation that promoted both Klarna and its partner brand, PatPat, to new consumers.

RMNG developed and executed a Christmas Wonderland event featuring branded activities like a photo booth and letters to Santa station. They staffed the experience with brand ambassadors who educated attendees and drove engagement. The solution successfully generated over 180 million total impressions, collected more than 250 emails, and attracted 3,000 attendees, significantly boosting brand awareness for both Klarna and PatPat.

Klarna