Case Study: George Lopez Tacos boosts fan engagement with RMNG's experiential taco tour and giveaway activation

George Lopez’s Taco Brand serves 11.6K samples in 4 months with RMNG

The customer, George Lopez's Taco Brand, partnered with vendor RMNG to launch its new product line and generate excitement among both new and existing fans in Colorado. The challenge was to create a high-impact, memorable experiential marketing activation that reflected the brand's fun and gritty personality.

RMNG executed a multi-location activation over four months, with a primary event outside a theater where George Lopez was performing. The solution included a food truck offering samples and an exciting giveaway component where randomly selected customers won $500 gift cards. This strategy successfully created a spectacle that drew large crowds. As a result, RMNG distributed over 11,600 samples and activated the brand across six different markets.

George Lopez’s Taco Brand (George Lopez Tacos)