Case Study: Culver’s creates an engaging nationwide brand activation with RMNG

Culver’s launches 17-market experiential activation with RMNG

Culver's, a fast-casual restaurant chain, partnered with RMNG to manage production and location procurement for a large-scale, multi-market experiential marketing program. The challenge was to create and deploy a cohesive brand activation experience that would effectively communicate Culver's Wisconsin heritage and core products to a broad audience across 17 different markets.

RMNG executed the solution by producing a comprehensive 50x50 foot activation featuring a barn facade, fabricated characters, a life-size Plinko board, and product sampling stations. The program was deployed in high foot-traffic areas, successfully distributing samples and coupons to attendees. The client was very happy with the assets RMNG designed and executed, and the activations were met with enthusiasm from families and cult fans of the brand, successfully building a memorable "Culver's From Wisconsin with Love" experience.

Culver’s