Case Study: OluKai modernizes e-commerce and improves mobile shopping with RMG Media

OluKai boosts online revenue and mobile conversions with RMG Media

OluKai, a premium Hawaiian-inspired footwear brand, faced the challenge of modernizing its outdated e-commerce experience. Their Magento 1 store was unable to meet the demands of their mobile-first customer base, leading to performance issues and a disconnect between their rich brand story and their online presence. To address this, they partnered with vendor RMG Media for a platform upgrade and redesign.

RMG Media implemented a solution by migrating OluKai from Magento 1 to Magento 2, re-integrating backend systems and building a new gift card program. They also created custom content with stunning visuals to better reflect the brand's premium identity. This new, streamlined shopping experience delivered by RMG Media resulted in significant measurable improvements, including a major increase in online revenue and mobile conversions, while also reducing bounce rate and page load time.

OluKai