Case Study: The Row achieves streamlined product development and integrated operations with RLM Apparel Software

The Row - Customer Case Study

The Row, the luxury apparel and accessory brand founded by Ashley and Mary‑Kate Olsen, needed an integrated technology platform to manage rapid expansion across ready‑to‑wear, eyewear and handbags—products manufactured in the USA and Italy—with complex design, development, sales and 3PL distribution needs. To address this, The Row partnered with RLM Apparel Software to deploy an apparel‑focused system that could support financials, design, product development, sales, warehousing/distribution and EDI.

RLM Apparel Software implemented its integrated apparel management solution across The Row’s design‑to‑distribution processes, consolidating data and automating workflows for finance, product development, sales order processing and 3PL coordination. The RLM deployment streamlined operations, improved coordination between domestic and Italian production, and delivered measurable improvements in time‑to‑market, inventory accuracy and order‑processing efficiency, enabling The Row to scale while maintaining discretionary luxury quality.

The Row