Case Study: Sticker Mule achieves a metrics-driven culture and halves turnaround time with RJMetrics

Sticker Mule is Building a Metrics-Driven Company

Sticker Mule, a New York–based custom sticker printer serving everyone from bloggers to companies like Google and Netflix, built a metrics-driven culture from day one under CEO Anthony Thomas. As the business scaled, the challenge was aligning teams around the right priorities, improving manufacturing quality, and dramatically shortening turnaround times without sacrificing continuous incremental improvement.

Sticker Mule adopted RJMetrics in 2012, focused on a small set of core sales and manufacturing metrics, shared performance data company-wide, and continuously fixed broken processes. The result: turnaround time fell from 5–6 days to about 72 hours, print quality and employee engagement improved, and the company now attracts candidates who value measurable impact.

Sticker Mule

Anthony Thomas

General Manager and Co–Founder