RJMetrics
6 Case Studies
Case Study: JewelScent achieves 4x email revenue growth with RJMetrics
A RJMetrics Case Study
JewelScent used data to test a new customer-centric email marketing strategy
JewelScent, a Los Angeles–based ecommerce company that sells candles and soaps with surprise rings, set an aggressive growth target for Q1 2014. Facing the limitations of purely transaction-focused promotional emails, Director of Data Andrew Gambino aimed to build long-term customer value through a more relationship-driven, lifecycle email strategy.
They rolled out customer-centric emails (welcome messages, post-purchase surveys and lifecycle touches) alongside occasional promotions, and tracked each campaign with UTM tags fed into RJMetrics to measure and optimize performance. The result: email revenue grew 4Ă— quarter-over-quarter by the end of Q1 2014, and the team plans further segmentation and broader testing across channels.
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JewelScent
Andrew Gambino
Director of Data