Case Study: Betty Mills achieves rapid, company-wide real-time analytics and improved margins with RJMetrics

Betty Mills quickly implemented analytics across marketing, merchandizing, and customer service

Betty Mills, a B2B ecommerce company in San Mateo, California, was drowning in slow, costly ad-hoc reporting—analyses like customer lifetime value by acquisition channel took consultants weeks and were outdated by delivery. The team needed faster, self-serve analytics but was skeptical of cloud BI after only using legacy enterprise tools.

They implemented RJMetrics starting with real-time LTV by acquisition channel and trained eight employees across marketing, finance, merchandising, and customer service over 12 weeks, quickly expanding use. The result is a single dashboard that eliminated manual reports, delivered faster, actionable insights, and enabled pricing experiments that improved margins and overall business visibility.

Betty Mills

Victor Hanna

CEO, Betty Mills