Case Study: Picatinny Federal Credit Union achieves a modern, member-friendly website with R&J Strategic Communications

Picatinny Federal Credit Union boosts new visitors to 60% with R&J Strategic Communications

Picatinny Federal Credit Union, a community-focused financial institution in Morris County, faced the challenge of modernizing its outdated website to better reflect its full suite of financial services and provide a seamless user experience. They engaged R&J Strategic Communications to redesign the site, requiring it to be responsive, integrate with third-party banking tools, and launch simultaneously with new online banking services.

R&J Strategic Communications delivered a comprehensive solution that included a responsive website design, custom copywriting, and branded mobile app skins, all coordinated to launch on time and on budget. The new site featured local photography and clear messaging to differentiate the credit union. The results were significant, with new visitors comprising 60% of the website's audience in the first quarter of 2021, driving substantial growth for Picatinny Federal Credit Union.

Picatinny Federal Credit Union