Case Study: NAI James E. Hanson cuts through New Jersey CRE competition with R&J Strategic Communications video campaign

NAI James E. Hanson drives 103,000+ impressions with R&J Strategic Communications

The customer, NAI James E. Hanson, a commercial real estate services firm, faced the challenge of standing out in northern New Jersey's highly competitive and fast-moving market. To strengthen their leadership position, they tapped their long-time communications partner, R&J Strategic Communications, for a digital marketing and content strategy.

R&J Strategic Communications implemented a solution involving the creation of a series of short, informative videos breaking down key industrial submarkets. These videos were shared organically and promoted via a paid social campaign on Facebook and LinkedIn. The results were significant, with the paid campaign generating over 103,000 impressions, reaching nearly 43,000 people and driving 686 link clicks to the client's market reports, successfully amplifying their reach to new audiences.

NAI James E. Hanson