Case Study: First Children Services Raises Awareness and Expands Access to Autism Care with R&J Strategic Communications

First Children Services boosts autism care awareness in 7 months with R&J Strategic Communications

First Children Services, a leading provider of behavioral health and special education services, faced the challenge of aligning its messaging with a period of significant growth and the launch of its new STRIVE Autism Care Continuum. The pandemic further exacerbated the need to communicate these vital diagnostic and support services to families. To address this, they engaged R&J Strategic Communications for a strategic planning and media relations campaign.

R&J developed a strong messaging platform and an earned media strategy that leveraged executive thought leadership. This solution successfully raised the visibility of First Children Services, resulting in significant media coverage. Within the first seven months, the R&J Strategic Communications campaign secured placements in major outlets like The Wall Street Journal and NJBIZ, achieving 48 total media mentions and enhancing awareness of the client's autism services.

First Children Services