Case Study: Denholtz Properties Generates Buzz and Media Coverage for Southbank at the Navesink with R&J Strategic Communications

Denholtz Properties lands coverage from 6 outlets with R&J Strategic Communications

The customer, Denholtz Properties, a commercial real estate firm, faced the challenge of generating media interest and coverage for the groundbreaking event of its new luxury condominium project, Southbank At The Navesink. They engaged the vendor, R&J Strategic Communications, for media relations and public relations services to overcome the difficulties of securing press in a competitive news cycle.

R&J Strategic Communications crafted a compelling narrative around the property's history and used its media relationships to secure event attendance and coverage. This solution resulted in immediate feature stories from several local news outlets and significant additional coverage in real estate industry publications. The media coverage spurred serious inquiries from prospective buyers, successfully building a foundation of interest for the new development.

Denholtz Properties