Case Study: Center for Hope and Safety increases hotline calls and fundraising with R&J Strategic Communications

Center for Hope and Safety increases hotline calls 46% with R&J Strategic Communications

The Center for Hope and Safety, a non-profit organization, faced a critical challenge during the pandemic. With victims trapped at home with abusers, incidents of domestic violence surged while calls to their 24/7 hotline plummeted. R&J Strategic Communications provided pro-bono services to address this urgent need.

R&J Strategic Communications developed and executed a 45-day targeted awareness campaign utilizing PR, digital marketing, and paid social advertising. This discreet, highly-targeted effort successfully increased awareness and funding. The results were significant: hotline calls increased by 46%, a $50,000 fundraising goal was met, and the campaign garnered extensive media coverage. For this work, R&J was honored with the Corporate Impact Award.

Center for Hope and Safety