Case Study: Sukabumi USA achieves 128% more SQLs with Rizen Corp.'s contractor-focused demand generation

Sukabumi USA boosts SQLs 128% and generates $85K+ with Rizen Corp.

Sukabumi USA, a B2B supplier of pool and architectural tiles, faced a challenge where their marketing campaigns were generating leads but failing to attract high-value customers. While lead volume was steady, the number of sales-qualified leads (SQLs) was declining and the cost per SQL was increasing sharply. Their core issue, as identified by vendor Rizen Corp., was not traffic but the need to attract the right buyers—contractors, architects, and designers—at scale.

Rizen Corp. implemented a strategic pivot that redefined Sukabumi's ideal customer profile to focus solely on contractors. This solution involved refining targeting with commercial-intent keywords, updating ad campaigns to focus on professional roles, and realigning messaging to emphasize wholesale pricing and bulk orders. The results were significant: a 128% increase in sales-qualified leads, over $85,000 in revenue recorded in a single quarter, and a reduction in cost per SQL.

Sukabumi USA