Case Study: Winston streamlines HR benefits branding with Rizco

Winston boosts engagement in 6 months with Rizco

Winston, a benefits administration and employee engagement company, came to Rizco for help to rebrand and reposition itself to better align its visual and verbal identity with its strong market reputation. Their challenge was to stand out in a competitive marketplace and streamline their marketing materials to match their high level of service.

Rizco implemented a complete 360-degree rebranding solution, which included a new logo, identity, tagline, messaging, and a fully redesigned website. The agency also created brand guidelines, custom illustrations, and a promotional video. As a result of this comprehensive work by Rizco, Winston's new website became an engaging hub for information, leading to positive metrics and increased sales opportunities within the first six months of launch.

Winston