Case Study: Plum boosts brand awareness and growth with Rizco

Plum rebrands with Rizco to inspire 30-hour training weeks

Plum, a gymnastics activewear company, faced the challenge of undergoing a major rebranding to generate greater brand awareness and support business expansion. They partnered with the vendor Rizco for a comprehensive solution that included brand strategy, messaging, and package design.

Rizco implemented a complete rebranding, introducing new taglines like "Practice Perfect," creating a ubiquitous "Plum P" symbol for branding, and developing a unique color-coded sizing system. The vendor also designed fun and elegant packaging to enhance the customer unboxing experience. This work successfully cultivated excitement within the Plum community and helped the company promote its message of positivity.

Plum