Case Study: New Jersey Hospital Association boosts patient confidence with Rizco's Get Care Now NJ campaign

New Jersey Hospital Association boosts patient confidence with Rizco, backed by 8th-safest hospitals in the nation

The New Jersey Hospital Association (NJHA) faced a challenge during the 2020 pandemic as their data showed patients over 50 were postponing necessary medical care due to fears about hospital safety. They engaged the vendor Rizco to build a consumer confidence campaign to educate the public and change this perception.

Rizco implemented a multi-faceted campaign named "Get Care Now NJ," which was rooted in research and facts. The solution included TV and radio commercials, a dedicated campaign website (getcarenownj.com), targeted digital advertising, and public relations outreach. As a result, Rizco helped NJHA effectively communicate that New Jersey hospitals were safe and ready to provide compassionate care, successfully building awareness throughout the state.

New Jersey Hospital Association (njha)