Case Study: HIVE Athletic builds a social sports brand with Rizco

HIVE Athletic launches in 2021 with Rizco’s branding and messaging support

The customer, HIVE Athletic, is an adult co-ed social sports league in the tri-state area that sought to launch a new community-focused brand in 2021. They came to the vendor, Rizco, with the challenge of developing a complete identity and marketing strategy to differentiate themselves in a competitive landscape and connect with people looking for authentic social experiences.

Rizco developed the HIVE Athletic name, logo, and core messaging to emphasize community and social connection. The solution included a full brand identity, social media, and email marketing. The president and CEO expressed extreme satisfaction with the end results, noting Rizco was patient through revisions and delivered the exact name, design, and messaging the new company was looking for.

HIVE Athletic